The Swimovate story

It’s been a long time since we told out story, here’s video of Jim and I telling our tale, from idea to prototype to reality.

Hope you enjoy, Lisa


By | 2018-05-31T13:36:35+00:00 May 31st, 2018|

How swim trackers can help you

How swimming with a PoolMate watch can help you.

PoolMate swim tracking  watches offer functionality and features that can really help you improve your motivation in the water and reap the rewards. Even if you once or twice a week for fitness or weight loss, benefits can be had in a short time.

It’s all about you

There’s nowhere to hide when you track each swim. A PoolMate a great motivational tool, whether your goal is to swim a little bit further or little bit faster, you can build it up and compete against yourself every swim. No one wants to have a poor session staring them in the face each time they view their data- so they can help keep you focused and your training on track.

See your progress

PoolMate watches can help you achieve a greater understanding of your training progress in order to get the most out of each session and improve going forward.  Downloadable versions especially make it very easy to track your progress visually.

Brighten up solo training

So you don’t have a coach to push you, time you or motivate you. PoolMates monitor the same things a coach would do whenever and wherever you swim.

Warn against overtraining

Swim times not that good this week? Feeling tired? May be you are overdoing things, take it a bit easier or drop a session this week. By tracking your sessions you can sport this sort of trend.

Turn your attention to your stroke

As any swimmer knows, it’s easy to forget your lap count when concentrating or if the mind wanders. Let the your PoolMate do this and you can maximize your swim efficiency by being able to focus more on technique and less on counting laps.

By | 2018-02-27T17:23:29+00:00 February 27th, 2018|

Swim Inventions

Patents are important to protecting your invention, we know that, we patented our PoolMate swim algorithms before we launched.

It’s always been important to have good diagrams and drawings to explain your idea. We’ve been trawling through some old patents and have picked out the most amazing inventions with fabulously detailed drawings from the world of swimming.

Swimming was so important back in 1874 that W Redfearn designed this huge (and hugely complicated) swim teaching apparatus and documented it in US patent 149249

1881 brought about a fetching webbed swimsuit design from William Beeston, William claimed the webbed parts increased propulsion.

We particularly liked the hood design. Which the designer in this photo from the Manchester Science Museum seems to have picked up on too.

Speaking of designer swim wear, check out this cork swimsuit from just a year later in 1882. Designed not to impede arm and leg motions this offered buoyancy and safety, especially for feeble swimmers.

Things moved on in 1910 to artificially aided swim devices with this elaborate swimming hand cycle.

“This invention relates to improvements in means for navigating the waters and particularly to a means for permitting persons
who are unable to swim’to readily propel ‘themselves through the water, either for pleasure or for necessity, as for instance, when shipwrecked or the like.” Very useful.

Finally an eye-catching design from 1924. Designed to be made from flexible rubber this “tail” was supposed to be flexed by moving the feet. Perhaps a forerunner of the modern swim fin, this looks like it would seriously work those leg muscles. Maybe we should bring it into production……

By | 2018-02-12T15:39:48+00:00 February 12th, 2018|

Lost without my poolmate

Are you lost without your PoolMate?

We get so many swimmers saying they are completely lost if they forget to take their PoolMate to the pool. I know I am, it’s surprising how much of an effort it is to remember your lap count when you are used to the PoolMate doing it for you.

To celebrate our new website we are looking for some special people to be a case study for our website.

You get a FREE T Shirt and exclusive discounts for you and 5 of your friends

Just email us at with the subject CASE STUDY and how your PoolMate has helped you.

If successful we will email you back with a few questions and ask for your best swimming related photo. When we get the answers and photo we will send you your goodies!

It’s been 8 1/2 years since we launched the first PoolMate and we have users of all ages all over the world. We’ve a lot planned for this year so sign up for our mailing list or follow us on twitter or facebook to keep in touch.

By | 2018-02-07T14:10:55+00:00 February 7th, 2018|