Swimovate is Official Timing Sponsor of LEN European Aquatics Championships, London 2016

Swimovate Ltd, manufacturer of the PoolMate range of lap-counting watches, is announced as the official timing sponsor for the LEN European Aquatic Championships London 2016. The UK company is delighted to be positioning itself at the forefront of international aquatics.

“It’s a fantastic opportunity to raise our profile and introduce PoolMate watches to a much wider audience.” said Swimovate CEO Lisa Irlam “It’s amazing to have the European Championships in the London Aquatic Centre. I came to see the Olympics here in 2012 and this is the largest event to be held here since. We are delighted to be the Official Timing Sponsor and involved in such a prestigious event in our home country. This is a new venture for us and it’s so exciting.”

The Elite Championship event takes place at the Olympic Park in London from 9th to 22nd May. The event will see the best swimmers in Europe compete in the last major aquatics championships before the Rio 2016 Olympic Games.
The elite event is followed by the European Masters Championships from 25th to 29th May where the best of Europe’s swimmers aged from 25 to 100 will complete for their own medals and records.

Swimovate will produce a special edition of their PoolMateLive watch for the event.

The Special Edition PoolMateLive features all of Swimovate’s patented lap-counting technology. The watch gives swimmers details of their lap count, speed, distance, duration, stroke count, timing, calories and much more. Data can also be uploaded to a computer for in depth analysis.
The PoolMateLive, special edition will be available on site at the event and from Swimovate’s website from 9th May.

Swimovate will be partnering with Microplus, who will provide the data processing and TV graphics services. Microplus have extensive experience delivering timing solutions for world class sporting events.

Exploiting a gap in the sports watch market, Swimovate developed and released their first PoolMate watch in 2009. PoolMates can now be found on the wrists of swimmers all over the world on swimmers of all ages and abilities.

More about LEN European Aquatics Championships here


Small business hero!


Lisa talks about our business story in The Sun newspaper 15th Feb 2012
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PoolMate used by Little Britain Star in Thames swim!


The PoolMate is being used by David Walliams in an epic 140 mile swim down the Thames for Sport Relief
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Winner of Nectar Business awards 2011!


We are delighted to have won the Nectar Business Awards Entrepreneur of the year.  Judges included Karren Brady from The Apprentice TV show!

Commenting on why Lisa was chosen for the Award, Karren Brady said: “Entrepreneur of the Year was by far the hardest category to decide upon for the judges this year, as there were applications from so many inspiring businesspeople. Lisa particularly impressed as she came up with a product that could appeal to millions of swimmers globally. The market for this product is tremendous.”

James Frost, Marketing Director at Nectar, says: “The Nectar Business Small Business Awards offers the chance for entrepreneurs to demonstrate how they have made their business a success. Lisa had acquired such an array of new skills to get her business of the ground, demonstrating the diverse skill set and dedication that is often needed to turn an idea into a business, making her a true entrepreneur.”

Lisa commented: “I am so excited to be announced as the Nectar Business Small Business Awards Entrepreneur of the Year Award 2011. Winning this competition is an acknowledgment of all the hard work I’ve put in to get my business off the ground. While continuing to grow my business globally through Pool-Mate, our first creation, we have a road map of products to grow the business. The prize money, Nectar points and recognition from winning this award will definitely help fulfil this goal.”



Swimovate/Speedo partnership


We are pleased to be working with Speedo to add the Aquacoach watch to their range of products!
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Swimovate enter celebrity team at Challenge Henley


We are proud to be the swim sponsor at Challenge Henley long distance triathlon. Somehow we managed to persuade a trio of celebrities to enter as a relay! Come and watch Radio 1 DJ and TV star Vernon Kay, Celebrity chef Jean-Christophe Novelli and adventurer Rosie Swale-Pope complete the gruelling 140.6 mile event on 18th September! Read more….

Swimovate in the Mail on Sunday


The Mail on Sunday heard about the amazing Swimovate story.            8th Jan 2011



British Library Success story of the month


We were proud to be the Success Story of the month at the British Library IP Centre in Dec and they have a some of our watches on display in the centre.  The British Library is a fantastic resource for any budding entrepreneur or business and helps us with initial research in our early stages. Visit website….

NatWest Everywoman award runner up

Lisa was honoured to be the runner up in the NatWest Everywoman Athena Award at a glitsy ceremony at the Dorchester on 2nd December. The award celebrates successful female entrepreneurs and their valuable contribution to business. Read More….
Lisa in the centre

Press Releases

Pool-Mate inventor Finalist in NatWest Business awards                              Nov 2010

Pool-Mate endorsed by Nick Gillingham MBE Olympic medallist                    Dec 2009

Swimovate redefine swim training using TI microcontroller                         Dec 2009

Lisa wins Enterprising Women 2009 Innovator of the year                          Nov 2009

Arrow Advantage plays key role in development of the Pool-Mate               Aug 2009

Pool-Mate, the new and unique fully automatic lap and stroke counter, revolutionising swim training                                                                                                 May 2009



On the record Interview                                                Triathlete’s World, June 2010

50 Best fitness essentials- Best Gadget!                           The Independent, May 2010

Best for swimming!                                                       Stuff magazine,  March 2010

Multitasking super- gadget!                                           Swimming Times, March 2010

The only automatic lap and stroke counter           Australian Triathlete, Feb/March 2010

La montre qui compte, meme dans L’eau                              24 Heures, October 2009

Editors choice- spot on for the pool!                                 220 Triathlon, October 2009

Perfect for training                                             Health and Fitness, September 2009

Neat swim tool                                                          Triathlete Europe, August 2009

PoolMate in ArgentinaPoolMate in BelgiumPoolMate in ChinaPoolMate in EstoniaPoolMate in GermanyPoolMate in HungaryPoolMate in ItalyPoolMate in LuxembourgPoolMate in The NetherlandsPoolMate in PolandPoolMate in SpainPoolMate in USAPoolMate in NZPoolMate in Israel

About Swimovate

We always lost count of the number of laps we swam which was really annoying. Our research told us we were not alone. We wanted an affordable, fully automatic solution so we made our own- the PoolMate.

We pride ourselves on our customer service so please get in touch with any queries or requests for  new features and we will be happy to help.

Contact us

We prefer email and will get back to you as soon as we can, usually within a few hours


0044 (0)1784 481562

Swimovate Ltd
4 The Worple
TW19 5NY
United Kingdom

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