Swimovate is an exciting new company founded in November 2007 by triathletes in the United Kingdom, developing innovative, affordable electronic training products for sports. 

We always lose count of the number of laps we swim which can be really annoying. Our research told us we were not alone. All lap counters on the market were manual devices requiring the swimmer to touch the device in some way at the end of each lap. If you forget to count then you can forget to do this. Athletes are now used to Speed and Distance computers for other sports such as running and cycling- what about swimming? We wanted an affordable, discreet and fully automatic solution- hence the Pool-Mate.

The Swimovate team have extensive experience in electronic and software design, development and manufacture. We have many industry links worldwide so can bring our products to you at affordable prices with excellent quality. We are committed to providing impeccable customer service and finding workable solutions to some of those training niggles we all have. We take all available steps to protect our technology and patents have been applied for.

We are enthusiastic age group triathletes and have competed in a wide range of events from Super sprints at Dorney Lake, Eton to Ironman events around the world. Watch out for us at the gruelling L'Alpe D'Huez Triathlon in July!

We have been through a fantastic journey to get here and had so much fun. We hope you will find our watches really helpful and welcome all feedback so we can make future versions even better. Follow our blog to keep up to date!


Camper

Look out for the Pool-Mate campervan on your travels!